PromoShak:
Brand Direction and Promotional Items

PromoShak was an internal brand at Threshold that creates promotional products largely for company events, swag, and promotional gifts. As Threshold grew its own brand as a niche marketing and branding agency Promoshak needed to be separated from its parent company and given its own look and feel. PromoShak also donates 10% of proceeds to St. Jude’s Children’s Hospital.

The inspiration for this branding project was the added bonus of your order also providing sick children with needed medical care. We created a stand alone tagline with the “Up Your Mojo” slogan and an upward facing arrow creating a smile to go with every purchase. The arrow pattern was carried over into the collateral as a pattern and fun repeating graphic to add more color and life to this brand.